Bennesbeh Labokra Chou?


Bennesbeh Labokra Chou is a Ziad Rahbani cult play from the 1970s turned into a record-breaking film. After developing the original identity of the play, my team and I worked on the BTL advertising, consisting of the official movie poster, the packaging, and the press kit, which included a brochure and promotional items.

We also handled ATL communication that included traditional as well as digital animated unipoles and billboards, and an extensive digital campaign over social media networks.

In addition to the design efforts, we were in charge of organizing the high profile premiere events in Beirut and Dubai.

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