Fady Aziz
Creative Entrepreneur • Brand & Packaging Consultant • SME Coach • Founder of The Good Thymes
I’m Fady, a brand strategist, design director, and AgriFood entrepreneur on a mission to build meaningful brands rooted in story, design, and impact.
Over the last 18+ years, I’ve helped startups, institutions, and legacy businesses develop brand identities, packaging systems, and product strategies that stand out and scale. My consultancy work spans AgriFood, hospitality, F&B, and lifestyle industries—with a strong focus on innovation, sustainability, and storytelling.
In 2018, I founded The Good Thymes, a zaatar-driven brand that redefined Lebanon’s herb heritage through a curated product line, global retail presence, and award-winning design. From zaatar liqueur to skincare, I turned a single herb into a lifestyle ecosystem.
Alongside running my own brand, I coach entrepreneurs, train cooperatives, and consult SMEs on how to build strong, story-rich, and market-ready brands.
What I Offer:
- Branding & identity creation
- Packaging & product storytelling
- F&B and concept store development
- SME coaching and design thinking workshops
- Go-to-market strategies for AgriFood & lifestyle brands
If you’re ready to elevate your brand, or bring an idea to life with purpose and creativity, let’s talk.